Skip to content
Spend $100, Earn Store Credit
Free Shipping On Orders $25+
Menu
New & Featured
Bait & Lures
Shop all bait
Bait type
Hard Bait
Soft Bait
Attractants
Dough
Jigs
Spinnerbaits
Swimbaits
Shape
Craws
Creatures
Frogs
Minnows
Worms
Tackle
Shop all tackle
Terminal tackle
Hooks
Jigheads
Rigs
Kits
Storage & tools
Tackle Management
Rod Management
Tools
Line
Shop all line
Line type
Braid
Fluorocarbon
Monofilament
Leaders
Series
FireLine
Trilene
Vanish
X5 / X9
Rods & Combos
Shop all rods & combos
Rods
Casting Rods
Spinning Rods
Combos
Spinning Combos
Ice Combos
Tools
Shop all tools
Fishing tools
Pliers
Knives
Scales
Line Tools
Multi-Tools
Apparel
Shop all apparel
Wear
Performance Wear
Hoodies
T-Shirts
Hats
Gloves
Sale
Help
Log In
Search
Cart (0)
New & Featured
Bait & Lures
Shop all bait
New Arrivals
Freshwater Bait
Saltwater Bait
Bait & Tackle Kits
Ice Fishing
Bait type
Hard Bait
Soft Bait
Attractants
Dough
Jigs
Spinnerbaits
Swimbaits
Shape
Craws
Creatures
Frogs
Minnows
Worms
Tackle
Terminal tackle
Hooks
Jigheads
Rigs
Kits
Storage
Tackle Management
Rod Management
Tools
Pliers
Knives
Scales
Line
Line type
Braid
Fluorocarbon
Monofilament
Leaders
Series
FireLine
Trilene
Vanish
X5 / X9
Technology
Forward Line
ProSpec Chrome
FluoroShield
Rods & Combos
Rods
Casting Rods
Spinning Rods
Combos
Spinning Combos
Ice Combos
Featured
Lightning Rods & Combos
Ice Fishing
Tools
Fishing tools
Pliers
Knives
Scales
Line tools
Line Tools
Multi-Tools
Management
Tackle Management
Rod Management
Apparel
Wear
Performance Wear
Hoodies
T-Shirts
Accessories
Hats
Gloves
Featured
New Arrivals
Sale
Sale
Shop Berkley
Attractants
Shop attractants selected from the current catalog.
PowerBait® Trout Dip
$5.39
Gulp® Hard Bait Gel
$5.99
PowerBait® Attractant
$4.79
Gulp! Alive!® Saltwater Attractant
$6.59
Gulp! Alive!® Recharge Liquid
$4.19
Gulp! Alive!® Attractant
$6.59
